American fashion brand Guess has signed Indian actress Priya Golani as its global brand ambassador for next year. “Golani confidence, strength and sensuality reflect the qualities I always look for in a model and she reminds me of the young Sophia Loren,” Paul Marciano, CEO, creative director and co-founder of Guess, told ET. “With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador.